SEO, Search Engine Optimization, is basically working your website to increase its awareness and “searchability” through organic searches via Google, Yahoo!, etc., basically search engines. Techniques can include basic steps such as placing better more focused keywords in the “meta-data” of your website or as advanced as link building, cross linking, and more. SEO usually does not involve paid advertising. SEO can be free and can be quite expensive depending on how much you plan on investing in it; however, the results are much more powerful. SEO can take a bit longer to see results due to the process involved, but an organic search result can lead to more exposure and branding power.

SEM, Search Engine Marketing, on the other hand does involve paid resources. This includes paid advertisements, paid search results, etc. This more has to do with marketing your website rather then the optimization concept. Services such as Google AdWords allow companies to purchase specific keywords for websites to appear when searched. SEM can become extremely pricey and requires frequent monitoring. The upside the quicker exposure time that can result in quicker ROI (Another acronym?!? Relax, ROI – Return On Investment).

So I hope I have cleared up a little bit of confusion. Remember that SEO and SEM are both powerful tools for internet marketing. One may work better for you than the other, see which fits better into your internet marketing plan.

Now, I don’t agree with him a 100%; however, he does bring out some good points about productivity. The biggest thing that I really enjoyed was his statement that if you have ten people in a meeting for one hour that’s 10 hours worth of work lost. But what if…. what if a meeting is held on an online or in a central digitized or maybe even a analog medium where meetings can be held much like, if not exactly, like an online forum. Where a manager can post up a meeting topic or monthly company updates and then just allow the employees to continue their work and as topics arise they pitch in. It provides a comfortable and flexible medium for company’s to maintain productivity and keep everyone updated. Another thing it allows is for employees not to be put on the spot to think of things in the meetings, it provides a safety net for people to convey their ideas in a non threatening or impulse kind of way.

Here’s the video:

Did you notice it? Did you notice the airtime Red Bull basically got? For something that stood out.. a mistake that may have turned into quite a profitable turnout. Think about it! Post a response!

What do you think? Post a comment!

Now lets think about this. That commercial, was it aimed towards men? It’s a male hygiene product line, the company’s line or product is aimed at a target market for men; however, that commercial is actually aimed for women. Don’t you think so? Yes, it can be aimed for men why? Because that is what men want to be like, they want to be the Old Spice guy to women. But what happened? The commercials are aimed for women. I mean it straight up says it in their commercials, “Ladies, I am the man you want your man to be”. So what happens? A female watching TV see’s this commercial, looks over at her man, thinks to self “I want my man to be an Old Spice Man”, so then she goes to the local store and picks up Old Spice and gives it to her man saying “BABY! YOU CAN BE MY OLD SPICE MAN!” and then he musters up and makes her happy. (Yes, this is most likely an exaggeration of the potential situation; however, this can totally be happening and is what Old Spice truly aimed for!)

Interesting? Comment!